Xiaomi set foot in the smart TV market last year. Now the company is on its way to expand its TV lineup with new models. Li Xiaoshuang, who is the General Manager of the Mi TV division, through a social media unveiled that the company is about to launch new products by the end of this month. The poster released by Xiaomi just recently confirms the launch of TV models and the launch date in China. The launch date in China is April 23.
Up till now, it is not known whether these will be launched in India too. The poster doesn’t say much about the models. The poster says on the day Xiaomi will launch the new products for spring.
Brand Xiaomi is known for TV models that start with less cost than any other. Xiaomi TVs are popular in India and China and also it is in Europe. The assumption is Xiaomi will be focusing on the aesthetics rather on the major hardware changes.
91 mobiles report that 4A series TV models in Xiaomi e-store now have an out of stock status. This could be the indication that Xiaomi is planning to launch its TV 5 series on April 23. The launch could be a challenge to the global leaders in the TV space like Sony, Samsung LG etc.
The earlier released TV models all have thinner bezels common. There is no clue on the appearance regarding the bezels from the released poster. The highlight of new Mi TV models is expected to be the customized new Patchwall User Interface, which can do intelligently the content recommendations based on users interaction history. Patchwall UI has a very easy to use interface which allows an easier and faster jumping between the options. Ui is something Xiaomi boasts about when it comes to their TVs.
There are also unconfirmed reports of Xiaomi launching a 50 inch TV in India soon.